Not a diet.
A system that works.
Losing weight is physics: a calorie deficit. The problem is that almost everyone counts calories wrong. We give you an honest tool - and it's free.
Free. No ads. No subscriptions.
Your balance today
It's physics
A calorie deficit can't be cheated. No magic diets - just an honest balance of what you eat and what you burn.
90% count wrong
People think they eat 1,500 kcal a day while actually eating 2,000+. Then the scale doesn't move and they give up. The problem isn't you - it's the counting.
Weigh it - know it
Build your dishes from weighed ingredients and get real numbers: calories, protein, fat, carbs and vitamins.
Progress on a chart
Your food and weight diary in one place - see what's working, without guessing.
"Not a diet" isn't about bans
Diets promise miracles and end in a binge. The only honest way to manage weight is to know how much energy you take in. Here calories are always computed from weighed raw ingredients - never guessed.
Why counting is what actually works
Body weight follows energy balance. In controlled trials the type of diet barely changes the outcome: low-carb and low-fat produce the same weight loss under equal support, and a comparison of popular diets found minimal difference between "brands". It's not the diet that works - it's the deficit you can see and hold.
Self-monitoring is half the battle
People who keep a food diary lose noticeably more, and systematic reviews confirm that regular self-monitoring is consistently linked to weight loss. Our job is to make that self-monitoring easy and honest.
Fiber - the underrated hero
Most people eat too little of it and don't know why it matters. Yet it's one of the best-proven things in nutrition: people who eat more fiber have a 15-30% lower risk of all-cause and heart-disease death, and less heart attack, stroke, type 2 diabetes and colorectal cancer. Fiber also fills you up and slows sugar absorption - helping you eat less and hold the deficit. Aim for 25-30 g a day. That's why we show fiber on every product and count it in your diary - so you never lose sight of it.
Your book of honest recipes
Build your own dishes - calories and macros are summed from weighed ingredients. You always know exactly how much of what you ate. No guessing.
Check any product
A product database with calories, protein, fat, carbs and fiber. In seconds you know how much energy is on your plate.
What this is based on
Not on promises, but on controlled research:
- Low-carb and low-fat diets produced the same 12-month weight loss.Gardner et al., JAMA 2018 · DIETFITS
- Popular diets barely differ in results - the "brand" isn't what decides.Johnston et al., JAMA 2014
- Systematic review: self-monitoring is consistently linked to weight loss.Burke et al., J Am Diet Assoc 2011
- Those who kept a food diary more often lost more weight.Hollis et al., Am J Prev Med 2008
- More fiber - 15-30% lower mortality and risk of heart disease, diabetes, colorectal cancer.Reynolds et al., The Lancet 2019
What will you eat today?
Community dishes or your own - with honest macros from weighed ingredients
Avocado & chickpea bowl
420 kcal
Salmon & corn bowl
480 kcal
Egg & avocado salad
350 kcal
Roasted veggies & lime
390 kcal
Your first week: we measure your real balance
Formulas give an estimate. A week of honest logging measures your actual metabolism - and from there, the path to your goal is simple math.
Start counting honestly today
Sign-up takes a minute. Then a calibration week - and you'll know your real balance.
Start for free